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Education Forum

Microcurrent in Esthetics

Innovative applications for microcurrent technology encompass the beauty industry marked skin improvement and correction. There are significant benefits when applying these external energy sources. The application of microcurrent also supports skin correction by encouraging the repair process. Damage to underlying skin structures requires a program of restoration that is gradual and progressive for long-term optimum health.   Prior to choosing a course of treatment including product selection, the first step in skin correction is to determine the level of damage caused by sun damage, the ageing process, and other skin conditions.

Microcurrent gently encourages repair of the stratum corneum, the bi-layers and dermal components to foster the skin into a healthier state. Cosmetic microcurrent is beneficial for improvement in the appearance of the skin.

The effects of microcurrent are accumulative and studies have confirmed that there are significant side benefits including muscle re-education.   Be aware that the results are also dependent upon lifestyle, age, health, and condition of the skin tissue.   The concept that ATP can be stored is a valid reason for performing a series of sessions whereby there is a re-education process of muscle tissue.   Furthermore, the low intensity of microcurrent cannot cause visible muscle contractions or marked discomfort.

A CASE STUDY AND MORE

Analysis and Reflection

What do think is the leading cause of this skin condition? Quick observation may be that she is just “old,” spent too much time in the sun.   A closer look however, indicates that she has an interruption of her skin barrier function, deterioration in the dermal structures at the dermo junction (rete pegs) as well as within the collagen/elastin network.   Moreover, she has an overall condition known as glycation.

The neck and jaw areas reflect a condition called Poikiloderma of Civatte. Indications include thinning of the skin, pigmentation, and dilation of blood vessels. Contributing factors of this condition may include

  • Fair skin
  • Accumulated sun exposure
  • Photosensitizing ingredients found in toiletries, especially perfumes, as well as certain medications
  • Hormonal factors

When evaluating the skin other considerations should also include

  • Age (biological aging versus chronological)
  • Lifestyle (smoking, excessive alcohol)
  • Health (medications, illness)

Where do you begin?

  • Laser rejuvenation?
  • Fractional laser or CO2?
  • Chemical peels?
  • Plastic surgery?
  • Microcurrent?
  • LED?
  • Do nothing at all?

Before Treatment

before_treatement

After 10 Treatments

after_treatement

During the past few years, there have been numerous paradigm shifts when it comes to skin correction. No matter what one’s age, consideration must be given to making it a number one priority to correct the acid mantle, and the barrier function within stratum corneum. Treatment choice and product selection is paramount to success. When the acid mantle and functioning skin barrier becomes interrupted, transepidermal water loss (TEWL) becomes a concern. The natural desquamation process (skin sloughing) may be impaired. There may be an increased immune response that appears as inflammation. Vascular dilation (telangiectasia) also manifests. There are also concerns surrounding the ability for the body’s main protective barrier, the skin, to play the role for which it is intended. New research and findings by prominent scientists emphasize that when the skin barrier undergoes correction in a strategic manner, there is a more positive cascade affect within the underlying tissue including the dermal fibroblasts. This is a topic that was initially studied Dr. Kligman and his colleagues. Additional information on this initial work can be found in the book, Skin Barrier, by Elias and Feingold. At a recent world congress sponsored by the IAC (International Association of Applied Corneotherapy) more recent studies were presented by leading scientists from around the world regarding the skin, the stratum corneum and insight into its function and care. Educational information can be found at the global website for the IAC. Check it out at www.corneotherpy.org

CONSIDERATIONS & GOALS

While we want to be clear that there may be a place for various skin correction modalities, there is a growing concern about adding heat shock or excessive exfoliation or controlled wounding to skin that has already been compromised and damaged.   A newer approach may be to treat the skin with a simpler and gentler correction methodology that shows marked improvement and results.
An Initial Program for Aging Skin

The Analysis (A 45 minute service separately priced)

  • Perform a thorough skin analysis determining the leading cause of the condition(s). What is the biological age of the cells based on what is viewed and found in the health intake form and other factors? Utilize skin diagnostic devices that can target the deeper issues. What one views on top of the skin does not provide enough information. The issues normally are found within the deeper skin layers.

 The Signature Facial Sculpting

  • Perform a deep cleansing, apply enzyme, timing it according to manufacturer instructions and then remove. Next apply two phases of the microcurrent with the BI Conductor (Skin Support). Finish with application of the peptide serum and care cream. Recommend a home care regimen to address the concerns established in the analysis.

Initiation Period

  • Begin the client on an effective home care regimen for the first week addressing hydration and inflammation to initiate the correction of the acid mantle and stratum corneum. It’s about balance and correction. Focus on the issues found in your analysis and nourish the skin on a daily basis with appropriate skin care.

 The Series

  • Next, begin a series of Facial Sculpting sessions twice weekly for a total of ten sessions. Take before and after photos to confirm your progress. During this initial correction period be mindful that the results of each session are accumulative and requires time for the skin to receive full benefit. Do not try to rush this process.
  • Assess the skin every 3-4 sessions adjusting the home skin care when necessary.
  • At the end of the series, re-evaluate the skin and discuss with your client the next step for their preventative care program.

 Home Care

  • Apply skin care twice daily. Wear sun block.
  • Drink water. The amount of fluid may vary depending upon the region in which one lives. The Institute of Medicine states that adequate intake for men is approximately 13 cups a day (3 liters) and for women, 9 cups (2.2 liters) a day.
  • Increase dietary fruits and vegetables. Consume quality protein and fats every day.
  • Reduce sugars, artificial sweeteners and colorants, refined foods, and eliminate foods containing transfats. Be cautious of fat free diets. Cell membranes require fatty acids, especially essential fatty acids omega-3.

 

 

  • Testimonials
    • I was so excited and 100% satisified after just one treatment. However, I was more excited and 150% satisified the next morning when I looked in the mirror. The results were even better than the day of the treatment.

      Carolyn Thumann
      Dallas TX

    • I’m writing to share with you how fantastic of an investment your machine has been to my business. My fiancée has worked in the restaurant industry ‘trap’ for years. We felt it was time to free her from that environment and start a new Beautiful Image business inside my chiropractic center that she could run. It has been a smash hit!!!

      We launched with a very successful Spa Day and first week that absolutely filled every available appointment time we had! All in all, our Spa Day generated over $17,500! It was so fun and people absolutely love the Beautiful Image experience…it is contagious and easy to show people how the results will benefit them immediately.

      We could not have achieved the successful launch of this business without help from our local trainer, Dr. Luke Mayes and his staff. I would also like to make special note that you really handle your business professionally. All products are received quickly, phone calls are returned, you even have done some very nice things for us above and beyond the purchase of our machine.

      Thank you very much for your continued support and we look forward to expanding our business with your help. We already have plans for about 3-5 more machines in the next 6-8 months!

      Love and Gratitude

      Dr. Rook Torres
      ChiroStrategy Chiropractic:
      A Creating Wellness Center
      Boise, Idaho
      208.854.0899
      www.chirostrategy.com

    • We were the first ones in St. Louis to buy the Beautiful Image machine from Mike. I was so skeptical.
      But after watching Mike’s demo and seeing wrinkles fade and skin tighten in front of my own eyes,
      I am now a believer!
      Beautiful Image tightens lifts and tones all skin types. I have performed the service on 35-60 year olds,
      Men and Women and have seen great results on everyone.
      I recommend this to anyone wanting to have the latest technology to offer their clients.
      We are having our second VIP Day June 2nd 2008!

      Elaynas For Mind Hair and Body

      Trish Zerillo, Esthetician
      St. Louis, MO

    • It was a great day at Skin Beautiful! We held our first VIP event this past weekend to introduce the Beautiful Image Facial and Body Sculpting machine. Of course we worked hard to recruit those clients most likely to purchase packages, but 100% success exceeded our realistic expectation.

      Billy Nash was on hand to introduce the machine with us and was truly a marketing dynamo. His explanation of the workings of the machine and evaluation and personal package recommendation for each client was enlightening. Not only did our clients learn, so did we. We now feel well equipped to explain and answer most questions that will come our way.

      Purchasing the Facial and Body Sculpting machine has already begun to enhance our business, and we have full confidence that it won’t be long before we will need a second machine to handle all the new business.

      Much appreciation goes out to Billy Nash and to Ray Baker for their help in establishing the Facial and Body Sculpting machine as part of our business and for the accessibility to answer questions most any time.

      Mary Woltman
      Owner, Skin Beautiful
      Chico, CA

    • I just wanted you to know how much I LOVE this machine and my clients love
      as well. I actually had already purchased a microcurrent machine for a
      whole lot more money when the Beautiful Image Rep called on me to sell me
      her machine. I was reluctant and she insisted Beautiful Image was one of
      kind and did a demo on one side of my face and we did a demo with my machine
      on the other side. Wow, was there ever a big difference in results as well
      as I found it to be very gentle and relaxing compared to the other that
      actually hurt. Since I have purchased my Beautiful Image machine my business
      has exploded so much with people wanting the treatments I have had to hire
      on a assistant. I also work in a Plastic Surgeons Office where we do a lot
      of surgeries and have found the Beautiful Image to be very healing as well
      as clients are coming in on a regular basis to keep their skin tightened
      and looking their best.

      Thank-Beautiful Image!!

      Kim Peters
      Lake Mary, Florida

    • Thank you for introducing me to the Beautiful Image micro current machine for facial and body sculpting. Since purchasing the machine by business has grown tremendously. With almost no marketing, I was able to pay the machine off in two months. Since then, with minimal marketing efforts, I’ve increased my revenue and had to add staff. I am considering a move to a larger location! My patients who want to avoid the risks and costs of surgery or other, more invasive, alternatives to facial rejuvenation absolutely love the results! They all tell me their time during treatment is the most relaxed they feel all week and many want to hug me on their way out the door.

      As a Doctor of Oriental Medicine, I especially appreciate how the machine works by stimulating acupuncture points and meridians in the face and neck to positively affect the entire digestive system while it works to smooth and tighten the skin. We’ve noticed wonderful side effects such as resolution of headaches, clearing of sinus congestion, decrease in stress and depression and generally improved mood. This is one anti-aging treatment with side effects one can look forward to!

      Thank you again for sharing this wonderful machine with me. My patients love it, I love it, and my accountant loves it. I look forward to the purchase of a second machine in the near future!

      Sincerely,

      Kate Canfield, DOM, AP

    • My name is Dr. Luke Mayes, I am a chiropractor in Boise, Idaho. I have a thriving practice of 250 patient visits per week and I love what I do. My focus has always been to change the lives and health of the people in my community by correcting spines and letting the body function the way God designed it to, without interference. However, I have always been looking for a way to increase my revenue without a massive output of costs.

      I saw it as a way I could help people feel as good on the outside while there body was healing on the inside with chiropractic care. I first found out about Facial Sculpting and its amazing microcurrent technology, in February 2007, I still am not sure why I waited until August of 2007 to actually purchase the machine. Hindsight is 20/20 right, and if wishes were fishes I would have had one heck of a financial feast by now. Let me explain.

      I hired Cathy Bellmore to come to my office, train my staff and orchestrate my “Grand Opening” Spa Day event. She was awesome! Having a trained technician in addition to my staff, meant that I could have more clients there to demo the on. I had scheduled 65 people for demos prior to our “Spa Day,” both patients and prospective patients. There was allot of preparation but the payoff was well worth it. Every one of our clients loved the results, even after one ½ hour session! So It was so easy to sale the care to our patients, they were excited about what they were buying. All I did was ask them which package they wanted to purchase.

      I also new that I needed a way to help some of our patients finance there sessions, I did not want our office to be a bank. So I contacted Care Credit – (800) 859-9975. This gave our patients a way to pay for there treatments if they did not have the money upfront to pay for it immediately following there demo. By using Care Credit I more than doubled the sales I would otherwise have had on our “Spa Day”.

      It all paid off, in a very BIG way. I had over $14,000.00 in sales in ONE DAY!

      We are less stressed, and it was so easy to incorporate and use. My wife is happier and more content, she does not have to worry if this insurance or that insurance has paid us or not. Because Facial Sculpting generates CASH SALES! No more waiting for insurance companies to pay us. I even have new patients coming into our office, and signing up for chiropractic care, just because they came in for a FREE Demo.

      Thanks Again. You have an amazing product. I wish I had done this a long time ago.

      Dr. Luke C. Mayes
      One Overly Satisfied Customer!

    • I have used other Micro-current machines before but with Beautiful Image I have received the fastest most dramatic results.
      I have seen great results in Skin Tone, Elasticity and Texture. Deep follicular congestion is resolved. Hooded eyes are totally lifted. My clients comment on how clear their sinuses are since they started their treatments.

      As an Esthetician I can use Beautiful Image machine with grace and ease. I don’t feel exhausted at the end of the day like I did with the other machines I have used.

      My VIP Day has taken my business to a new level beyond my dreams. My clients loved Mike and Dora and felt very safe and at ease with them. VIP Day is a must for anyone buying the Beautiful Image machine. I have already scheduled my second event for June. These events are Fun and exciting! We signed up 10 out of 13 clients in 5 hours!

      Joni Cygan
      Joni’s Skin Essentials
      208 E. Mill St.
      Waterloo, IL 62298

    • I was scheduled to go in for The Lifestyle Lift. Thank Goodness Mike contacted me about
      Beautiful Image! I have had huge results with 5 treatments with no pain or down time.

      Our VIP Day with Beautiful Image was a huge success. We signed up 7 out of 10 clients
      and that was in 5 hours!

      This has been a very easy service to sell.

      Wayne Harden
      Fidgetts Salon and Spa
      Park Hills, MO

    • This is my secret anti-aging weapon that I can no longer keep
      secret! I’ve had 20 treatments and my skin is remarkable! My girlfriends
      and acquaintances ask if I’ve had a face lift; everyone thinks I’m 35 (and
      I’m 47!); 20-something guys keep asking me out and I have never looked
      better in my life!

      I’m not sure which is better, the enjoyably relaxing procedure I receive
      each week or the radiant results reflected in my beautiful face! Thank you
      for making this process affordable, non-invasive and fun!

      amy

      Amy Armstrong
      PR Partner

      Armstrong Troyky Public Relations & Advertising
      301 E. Bethany Home Rd. C-186
      Phoenix, AZ 85012
      602-476-2382 o.
      602-625-5255 m.

    • We just hosted our very first VIP Event last weekend. I have to say – our results were nothing short of fantastic. We collected a total of $12,238. We closed out packages with 90% of the clients at the event and one of those we didn’t close then went ahead and contacted us the following week.

      During the VIP Event, we received expert care and instruction in every phase with the Facial Sculpting Device. Mr. Billy Nash led by example and delivered on every point. By the end of the first shift we all had confidence that we had made the right decision bringing this into our business.

      From the moment the clients walked in the door, up until they walked out with smiles on their faces, Mr. Nash did an awesome job of helping us consult, treat and then re-evaluate and close each person. The event was lots of fun, especially when seeing the “WOW” effect it had on everybody after just one session. Our entire staff feels completely comfortable and we are very confident in the success we will have with it.

      Best regards,

      Dr. Tony Klatt D.C.
      Hartwell Chiropractic Clinic

    • Just a quick note to share with you how great it’s going as I celebrate 1-year in my office, specializing in the Microcurrent Facial and Body Sculpting. As you know, I did a VIP Event in February 2007, out of my home, and did more than enough business in 2-days to pay my for my BI 900, and move into a new office… what a wonderful way to jump-start my new business!

      I continue to be amazed at the incredible results my clients get – even in their first session! As you know, for over 14-years, I have been dedicated to helping people to optimize their performance by mastering stress. However, I found that unless they had a crisis in their lives, most people were not willing to invest their time, or money, into living a more stress-free life.

      But I have found they are willing to invest their time and money into looking and feeling younger – let’s face it, just because we’re getting older, doesn’t mean we want to look older! Since the treatments are so relaxing and work on so many different levels, my clients don’t just look better, they feel better too!

      I love being able to help my clients look years younger, and reduce their stress at the same time – helping them to live happier, healthier lives… now that is definitely a WIN-WIN Deal if I ever saw one!

      I am excited about your new marketing support programs, and I look forward to an even better year in 2008!

      Thanks again for all your help and support!

      Best Regards,

      John Petri
      Board Certified Alphabioticist
      Phoenix, AZ

    • I purchased my machine from Cathy in August. I can honestly say that purchase was the best decision I’ve made for my practice. With the recommendation of an Open House party to introduce the machine, it was paid for that first day. The revenue Beautiful Image generates continues to increase. My office is currently hosting B.I. parties because of the high numbers of interested clients. This machine can generate income and increase profits quickly.

      There are those clients who simply want to look their best, and others that truly need help. This machine will turn back the hands of time. It has even helped one client correct a surgical error. Client compliance is 100% because the treatment is pleasant, relaxing, and successful.

      In addition, my office is experiencing a crossover. Clients coming in for their B.I. treatments have become new patients in my wellness clinic thereby increasing income in another area of business.

      I am extremely happy to have purchased my facial and body sculpting machine. It has added a wonderful and enjoyable dimension to my practice.

      Sincerely,

      Dr. Nancy J. Carini

    • As a Day Spa & Salon owner I look for products, goods and services that
      bring exceptional value to my clients. This machine is incredible! The
      results my clients have seen are amazing. They love the results. I love the
      additional revenue this has brought to my Spa.

      Brenda Fisher
      Day Spa & Salon Owner

    • I had ordered my first Facial Sculpting machine, “sight unseen.” I did my “due diligence” and was quite comfortable with the decision to order one. The professional staff was most friendly and made the “Demos” go very smooth. The assistance provided with planning and training made the first VIP Event a hit! It laid the groundwork to build my business. I will be doing many more in the future.

      Dr. Paula Weihler, D.C. (Illinois)

    • Other body treatments seemed to mainly treat cellulite, got minimal results, and involved risk or pain. Facial Sculpting™ does so much more without risk, and was as relaxing as a full body massage

    • No matter how much I excercised, I had flabby areas on my stomach that just wouldn’t go away. I saw Microcurrent body sculpting on the news and tried it with much skepticism. As crazy as it seems, this really works, and I can measure the change in inches

    • In all honesty, I didn’t believe your body photos were authentic, until I tried this myself. After three Microcurrent Body Sculpting sessions, my stomach looks amazing. I am excited more and more with each treatment and can’t wait to finish. This is the real deal!

    • I was getting Microcurrent Facials when I lived in Germany. I moved to the U.S. and found Facial Sculpting and I can tell you it’s better than anything I was getting before. The results are truly faster and longer lasting than anything else.

    • I couldn’t wait to finish my face, so I could start on my body. I haven’t been this firm and lifted since I was in college and that was 22 years ago

    • I saw enough results after one treatment with the Facial Sculpting that I knew I wanted to do this. Now I look at least 10 years younger after only 90 days–what an investment!

    • Microcurrent Facial and Body Sculpting? Thank you. Thank you. Thank you. No more painful, invasive, risky cosmetic procedures for me–I love it!!

    • Everyone is skeptical about this “Microcurrent Facelift” because it sounds too good to be true, but everyone I know who actually tries it becomes a believer, including me, and I am the biggest skeptic about everything. All I can say is try it for yourself.

    • I couldn’t believe the results when I looked in the mirror. I was just shocked! It gives your face a lift without surgery. If you have it done once, you’ll see immediate change. A ton of Channel 8 viewers gave it a try–I did too and thought it worked!!!

    • I thought my friend was crazy when she told me about Facial & Body Sculpting™, but as she began to look younger–not to mention happier–I had to try it myself. Now I’m on my 6th session and I’m already amazed at the results!

    • I couldn’t wait to finish my face, so I could start on my body. I haven’t been this firm and little since I was in college and that was 22 years ago.